May 18

Klarna’s UK Art Campaign Aims to Overcome Brand Misconceptions

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To help address the misconceptions of the brand, online financial service company Klarna targeted U.K. consumers with murals featuring QR codes placed in England’s major cities, focusing on various misunderstandings. Courtesy Klarna Misconceptions Klarna addresses in the art are how it solely sells fashion, only targets young people and makes money on hidden fees. Ignasi…

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