The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity

The J.M. Smucker Company is closely associated with its namesake line of jellies and jams. Its longstanding corporate logo, which features two red strawberries under a Smucker’s banner, only reinforces the connection. In an effort to remind investors, consumers and potential employees that it is much more than just its signature fruit spread, today the…

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