Nov
21
DraftFCB Wins Miller Lite Assignment
Posted in: Uncategorized
CHICAGO (AdAge.com) — Only hours after announcing that a group of agencies led by DraftFCB has won its consolidated media business, MillerCoors today said the agency has also been awarded its first creative assignment on Miller Lite. In doing so, it beat out the brand's agency of record, Bartle Bogle Hegarty, New York, in a jump-ball contest for the assignment.
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