Feb
07
The Super Bowl Spots That Got Inside Consumers Heads
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — In one of the odder but potentially most revealing looks at Super Bowl ads to date, start-up "neuromedia" research firm Sands Research last week strapped caps with electrodes wirelessly linked to electroencephalography machines on the noggins of about 20 test subjects in El Paso, Texas.
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