May 05

Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

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Prior to the economic chaos caused by the Covid-19 pandemic and the subsequent havoc it has wrought on the media industry, ad tech’s biggest priority was cookies–or its identity crisis, to be precise. In January, Google announced the 2022 the elimination of third-party cookies in its market-leading Chrome browser, prompting talk of Project Rearc, aka…

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