Revamping ‘Gay’ the Advertising Way

UK based Gay Times recently put a call out for agencies/addies to produce campaign materials that promote homosexuality to straight men. Well, we’re (a) straight men, so let’s see how they did, after the jump.

(Ed’s note: the above spot is well overdue (Wanda Sykes sticks it to a bunch of teenage dudes who are calling things, “so gay”) &#151 better late than never. Know anyone that still says, ‘that’s so gay’? Tell us about him/her in comments or by e-mail to matt@mediabistro dot com or superspyin@gmail dot com).

And click continued to see the work that was done for GT and our take on it. (Sourced from Creative Review)

More:Tourism Montreal Seeks Gay Tourists with ‘Cheeky’ Video

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