Mar
23
Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing
Posted in: UncategorizedProgrammatic trading is entering a new era. Marketers are increasingly taking media buying in-house as changes in privacy laws, growing suspicions about just how much spend goes toward working media and Big Tech’s dominance puts pressure on the legacy business models of network media agencies. In response, some of these players are starting to alter…
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