Infographic: What’s a Purple Squirrel, and How Do You Become One?

Hiring recruiters look for them. Executives bring them along when they move to different jobs. Purple squirrels are magical marketers who can do it all. Although the exact origin of the term is unknown, they’re known for having technical skills, financial know-how and emotional intelligence. We asked several marketing leaders at Adweek’s CMO Moves Summit…

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