Jan
02
How to Reach Gen Z in 2020—Beyond Authenticity
Posted in: UncategorizedGen Zers–who count the Parkland kids, Greta Thunberg and Zendaya–are intriguing to the rest of us. Throughout the year, Adweek dedicated coverage to understanding the next cohort of consumers: from an infographic to visualize their phone habits, a podcast dedicated to their entrepreneurial rise and a video series featuring 18 Gen Zers addressing our most…
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