Sites Vying for Lad Ad Dollars Start to Take Hits

NEW YORK (AdAge.com) — Gone are many of the the lad magazines that once dominated the market, felled by a swift kick to the groin and replaced by dozens of websites purveying stupid videos of, well, anything that might get forwarded around by a guy to his pals. But after several years of growth, lad sites like Heavy.com are starting to shield their own loins.

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