Nov 25

Viacom Launches Its First Branded DTC Online Shops

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For anyone considering SpongeBob SquarePants merchandise and MTV sweatshirts as a holiday gift idea, Viacom is now giving consumers an option to buy exclusive products directly from the company. Viacom Nickelodeon Consumer Products (VNCP), which oversees retail and merchandising for Viacom, has launched its first branded online shops as part of the entertainment company’s new…

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