Nov
20
Marketing Philistines Are Everywhere. Don’t Be A Marketing Philistine.
Posted in: Uncategorized“Training in marketing makes marketers better. It’s the way we all improve and ultimately move the discipline of marketing forward” -Mark Ritson Mark Ritson is a Marketing Week columnist, consultant and adjunct professor at Melbourne Business School. Last year, he wrote about marketing philistinism. I didn’t see the article then, but I see it now. […]
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