Nov
06
How Target Taught Fashion Designers That Plus Sizes Were a Profitable Idea
Posted in: UncategorizedPALM SPRINGS, Calif.–Twenty years ago, Target turned heads in the fashion realm with a then-novel idea: Approach high-end fashion designers and talk them into creating capsule collections that wouldn’t just sell exclusively on the big-box retailer’s racks, but also sell for reasonable prices. Within a few short years, the list of designers willing to suspend…
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