How Target Taught Fashion Designers That Plus Sizes Were a Profitable Idea

PALM SPRINGS, Calif.–Twenty years ago, Target turned heads in the fashion realm with a then-novel idea: Approach high-end fashion designers and talk them into creating capsule collections that wouldn’t just sell exclusively on the big-box retailer’s racks, but also sell for reasonable prices. Within a few short years, the list of designers willing to suspend…

No Responses to “How Target Taught Fashion Designers That Plus Sizes Were a Profitable Idea”

Post a Comment