Jul 12

What It Means for Advertisers as Accenture Ventures Further Into Agency Turf

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In the famous story, the smaller, weaker David defeats the giant Goliath armed with just a slingshot and a few stones. But what happens when we freeze-frame on that scene and pan out to realize that Goliath himself is being stalked by a much bigger foe many times his size? That’s certainly the case for…

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