Apr
04
Breaking Old Habits to Create an Effective Multichannel Approach
Posted in: UncategorizedI hesitate to distinguish multichannel marketing as something that needs to be contemplated, somehow separate from–what? Monochannel marketing? When every element of media is one click away on a device that’s in your pocket or hand every waking moment of every day, the notion of channels is quaint. Media consumption is inherently multichannel, from app…
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