Sep
25
The Ongoing Elusiveness of Measuring Online Search
Posted in: Uncategorized
NEW YORK (AdAge.com) — Panelists at Ad Age's Digital Bites Breakfast on Wednesday at New York's Paley Center for Media spoke of the elusiveness of measuring the engagement value of online search and of the intricacies of search as part of a broader marketing campaign. But when talk tuned to the need to coordinate reach and frequency targets with site engagement, the frustration punctuated the entire discussion.
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