Hasta La Creative!

UXB’s commercial for Cleatskins, a product that converts cleats to street shoes, scores in more ways than one. The lighting, design and direction perfectly evoke and skewer so many macho and tiresome jock-ad cliches. And the pompous faux-Nike soundtrack really seals the deal. When that muscle-bound bruiser goes crashing to the floor, I laugh like only a vindictive, oft-wedgied nerd who still holds a grudge from high school can. Think I’ll hit replay right now. Uh-oh, watch out for your chin! … Ha ha ha! This clip never gets old. Enjoy your trip to the orthodontist, Pigskin Pete. I just hope they fix your face in time for the yearbook photo. Not.

—Posted by David Gianatasio