Oct 24

Omnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business

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Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed today. The news concludes a review that began in May and marks another hit to WPP’s GroupM, which had previously managed a majority of…

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