Sep
15
Will All-in-One Products End Their Reign?
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Arbor Strategy Group, a new-product consulting firm that has tracked the history of package-goods launches for many years, found most categories ultimately spawn a product labeled "total" or "complete" at the tail end of a lengthy bout of product and benefit proliferation. Then competitors start all over again with single-benefit claims.
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