Calvin Klein Tries to Revive Fashion Line

After considerably being stricken off the clothing and fashion seen, the Calvin Klein Collection is preparing for a comeback in the fashion industry and hopefully erasing the stigma of a forgettable track that had led towards their decline in familiarity and sale. Apparently they are starting out conservatively as they are scheduled to hold a “by invitation only preview” of their latest spring line by Phillips-Van Heusen.

Bergdorf, Saks Fifth Avenue and other luxury retailers had stopped carrying clothing from the collection in recent years, due to late deliveries and uneven quality. Sales sagged. The label’s absence from high-end stores also reinforced the impression in the minds of some consumers that the brand was largely a maker of mainstream jeans, underwear and fragrances, rather than $2,600 dresses, $4,500 coats and $8,000 gowns.

(Source) The Wall Street Journal

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

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