Hasta La Creative!

If I knew then what I know now is an occasional column by small agency leaders and executives about what they learned about starting an agency.

When my business partner David and I started our agency, we wanted to throw everything traditional or complacency-inducing up in the air. We wanted to spark a new paradigm for what a creative space could be. We didn’t just want to improve the norm; we wanted to put the norm in a blender.

I was hyper-conscious of anything that might make us seem corporate, stifle us, or cage our creativity. Structure became a threat. It didn’t feel like immaturity to do without; it felt like a celebration of creative improvisation and wanting very hard not to limit ourselves.

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