Hasta La Creative!

Are ad campaigns given enough time to work these days?

The things that over the years have come to symbolize brands like logos–and in particular, taglines—are being changed to quickly and so often that it’s hard to keep up. Consequently, no one does.

We all know how it works: Every time a new CMO comes along, he/she hires a new agency. And suddenly everyone at both the client and agency feel the need to piss on the marketing landscape and mark their turf. Which means a new campaign, a new tagline, a new logo, etc. It’s change for change’s sake.

It’s the subject of my new column on Talent Zoo. Read the entire column after the jump: