Hasta La Creative!

Adweek talks about the impact the political ads of both Sen. McCain and Sen. Obama had during the Olympics. According to research done by Nielsen IAG, it appears that McCain had ads that topped the goal of a breakthrough ad or one that shows “effectiveness in communicating the basic message and intent-to-vote increase.” Of course there was much talk about the “Celebrity” ad aimed at discrediting Obama’s popularity which had a communication effectiveness of 90%. Obama did however beat out McCain in the area of likability. Isn’t that always the way with celebrities?

Adweek also gets into a bunch of calculations about what areas were polled and how the number breakdown to determine a winner and still managed to confuse me about how McCain won this one. This give McCain an edge because it proves that people are willing to listen to what he saying about Obama and take that to heart. But it’s fortunate for Obama that the ads aired during the Olympics are such a small part of what voters will remember and weigh when choosing their candidate.

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