Mar 05

To Stand Out, Brands Are Using Live Ads During Premier TV Events

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Twentieth Century Fox staged an elaborate live song-and-dance number on the Fox network to promote its movie musical, The Greatest Showman, and Kraft used real-time elements to create its recent family-centric Super Bowl spot. During Hollywood’s glitziest night–the Academy Awards on Sunday–Samsung rubbed shoulders during the live telecast with A-list stars like Meryl, Denzel and…

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