Hasta La Creative!

Among the usual places where you will find majority of potential customers and markets would be the malls put up in key cities of the world. Now if you are an advertising analyst, the money would have to be in determining how to place your ads in malls to get noticed.

Digital advertising has become a common site, something we see from revolving kiosks and lit ads that become a familiar fixture in malls today. So for companies aggressively looking for great ways to capture a larger part of their market, establishing their presence in the sight of the majority using these digital advertising in malls is a good path towards achieving popularity gains and product or service exposure in the market.

“It’s an area in which we’ve put a lot of investment and time. It’s going to make more and more sense as digital evolves to connect from signage into point of sale or into coupons,” says David Gibbs, CEO for Eye North America, which plans to install LCD screens on the same big, black rectangular furniture it has in high-traffic areas in malls.

(Source) Mediaweek

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!