Feb
13
Will Consumers Develop Romantic Relationships With Their Virtual Assistants?
Posted in: UncategorizedAmazon’s 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it’s a fictional scenario based on a very real, growing trend: Virtual assistants now have names, genders and personalities to make them more relatable and to encourage consumer interaction….
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