Feb
05
How a Year of Disasters Inspired Verizon’s Return to the Super Bowl
Posted in: UncategorizedWhile rivals like T-Mobile and Sprint have been perennial Super Bowl players, Verizon has stayed away from the big game since 2011. But the carrier just made a grand return to advertising’s biggest stage–with a poignant 60-second spot from McCann New York that put the market leader’s familiar claim in a very different context. The…
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