Converseon’s Rob Key: “In a Social Media Powered World, ‘Brands’ Don’t Communicate, People Do”
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Left to right: Rob Key, Stephanie Schwab, Paull Young and Constantin Basturea from Converseon.
“Communication is an ongoing, dynamic process between an infinite number of variables with no beginning, middle or end.” – Dr. Ken Ksobiech
Reread that quote. It’s written by Dr. Ken Ksobiech, a professor of mine from Marquette. Ksobiech used to make us read it over and over again; and it wasn’t until my third class with him (he used the quote in all of his courses) that it really began to sink in. Reread it, just one more time.
Grasping the fundamentals of that line is easier now, but translating it to the practice of communication is much more difficult. One agency that’s doing just that is the focus of today’s interview. We nabbed Rob Key, CEO and Founder of Converseon, via e-mail (thanks Paull) between speaking events (Key was at Search Engine Strategies in San Jose this week).
Click continued for the interview.
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