Sep
20
Heineken Made Absurdly Dramatic Ads to Mirror the Thrill of Global Soccer
Posted in: UncategorizedNot all of us get the fuss over soccer. Thankfully, there’s Heineken. In the beer brand’s self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better. First up,…
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