Turns Out, Brands Can Target Ads To Racists. But Would They?
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Turns out the ability to target specific bigotries is more widespread than first thought. But it also turns out advertisers aren’t all that interested in deliberately reaching anti-Semites.
On Friday, two more media outlets uncovered the ability for advertisers to target groups of people based on racist interests, this time on Google and Twitter. Racist-inspired ad targeting had first been discovered on Facebook on Thursday by investigative journalist group ProPublica.
Internet outrage aside, most advertisers are not surprised by this darker side of ad targeting. While ugly, targeting racists isn’t as much of a risk for brands as having their ads show up on racist websites through automated media buying, which is the typical brand safety concern with online ads.
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