Aug
17
How One Creative's Brewing Hobby Influences His Work
Posted in: Uncategorized
When Idea Farmer’s Bob Partridge isn’t working on his agency’s clients like KitchenAid, Shutterfly, Subaru and Muscle Milk, the Los Angeles-based executive creative director is brewing beer, a longstanding hobby that he says influences his creative career.
Partridge, a nationally certified beer judge, talked to Ad Age about how his brewing and competitive judging pastimes fit into his advertising lifestyle from both a structural and creative standpoint. (Oh, and he shares some beer recommendations, too.)
This interview has been lightly edited for flow and readability.
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