Jul
24
‘Iron Man’ vs. ‘The Dark Knight’
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Summer blockbusters "Iron Man" and "The Dark Knight" both showed superhero-like powers when it came to pulling in box-office receipts. The marketing and media behind these two Hollywood franchises was a critical ingredient to maximizing both films' potential. Paramount developed the "Iron Man" media strategy for Marvel Entertainment's first funded production, while Warner Bros. was behind "The Dark Knight." The companies took quite different media strategies. Let's review how well they did.
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