Jan
21
Sexing Up Store Image – John Lewis Brand Boosting Swimwear (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement.
A spokesperson says they needed to “sex up” its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping t…
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