Hasta La Creative!

Jumping on not one, but two, old bandwagons Wonderbra is launching a campaign to find Britain’s best breasts. If you have a D to G cup you can flaunt your stuff on the wonderbra site and win the possibility of becoming their model. There’s an open-call audition later this month where UK women can take part in a massive photo shoot. Each participant will be individually photographed, and the photos will be put together to one masive mosaic-style billboard ad (yep, that’s the second old bandwagon). To advertise the competition they’ve dusted off the tired old “knockers, jugs, headlights, melons” idea in a small “viral” that they will seed on social networking sites. We’ll see if the mosaic a.k.a the “biggest collection of cleavages” will be a “celebration of Britain’s busts” or just yet a tired old idea rehashed.

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