Hasta La Creative!

The latest campaign from Wieden+Kennedy Amsterdam for client Booking.com goes well beyond the service of booking a hotel itself and tells the story of (most of) one man’s life starting with the fateful moment he decided to use the service.

Booking Hero — an aimless guy in his mid-late 20’s — becomes husband, father, writer, shut-in, celebrity, and semi-retiree in less than a minute:

The release tells us that the campaign will also include four :30 spots, “five contextual online films that match user Google key word searches with a world of possible Booking.com stays,” and the standard social/digital/OOH/print materials.

The spot above is merely the first component in a campaign that launches on Sunday, when everyone is still comfortable in his or her not-quite-drunk post-Valentine’s Day cocoon.

W+K CD Genevieve Hoey writes:

“Our first campaign for Booking.com in 2013 established the brand and brought to life the ‘door moment’ of crazy relief and delight that occurs when you open the door of your Booking accommodation, to find its exactly what you wanted.

In this year’s campaign, Booking Right, we’re elevating our Booking.com consumers to accommodation hero status…It’s these people who understand that the power of a well-booked Booking accommodation can be life-changingly awesome.”

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director
Mark Bernath & Eric Quennoy

Creative Director
Genevieve Hoey & Sean Condon

Art Director
Victor Monclus

Copywriters
Will Lowe, Scott Smith

Head of Content
Joe Togneri

Executive Producer
Tony Stearns

Broadcast Production Assistant
Eleni Karathanasi

Director of Interactive Production
Kelsie Van Deman

Interactive Copywriter
Jake Barnes

Interactive Art director
Jeffrey Lam

Planner
Emma Wiseman

Comms Planner
Josh Chang

Group Account Director
Jordi Pont

Account Director
Aitziber Izurrategui

Account Manager
Caroline Melody Meyer

Retoucher
Dario Fusnecher

Studio Artist
Noa Redero

Project Manager
Stacey Prudden

Business Affairs
Michael Graves

FILM PRODUCTION

PRODUCTION COMPANY 
MJZ

Director
Dante Ariola

Director of Photography
Benoît Delhomme

Producer
Natalie Hill

Executive Producer
Debbie Turner

EDITORIAL
PEEPSHOW

Editor
Andrea MacArthur

Executive Producer
Jason Kremer

POST PRODUCTION / VFX
GLASSWORKS AMSTERDAM

Managing Director
Olivier Klonhammer

Senior Producers
Anya Kruzmetra, Christian Downes

Lead Flame
Morten Vinther

Flame
Kyle Obley, Urs Furrer

Nuke
Jos Wabeke

AFX
Ben Stoner

GRADE
COMPANY 3 LA / GLASSWORKS AMSTERDAM

Colorist
Stefan Sonnenfeld (Company 3)

Colorist
Scott Harris (Glassworks)

AUDIO POST
WAVE STUDIOS AMSTERDAM

Sound Designer/Mixer
Alex Nicholls-Lee

MUSIC
MUTATO MUZIKA

PHOTOGRAPHY
Neil Massey