Hasta La Creative!

As much as I enjoy them, it’s refreshing to see travel/hotel advertising without Shatner or that gnome. Renaissance Hotels, cleverly referencing their namesake, has created a new series of print ads in which they’ve taken classic Renaissance paintings like Botticelli’s The Birth of Venus and Leonardo’s The Last Supper and re-created with a hotel flair. The references to real-life hotel features adds a nice touch and takes it beyond a simple parody. The background of the venus is inspired by a pool at Renaissance Orlando Resort at Seaworld while the the portico below echoes the arches on the facade of the Renaissance Hamburg Hotel. The art historian in me wants to balk, but the execution is well-done and shows a definite appreciation of the original artwork. I’m enjoying them.

Equally interesting is their website which carries on the “renaissance” mentality beautifully. The images have hotspots bringing up more details like hotel amenities and even cocktail recipes & wine pairings. The site kept my attention for a few minutes, and even had a random and enjoyable surprise here and there. In a market where hotels and cheap often tend to go hand-in-hand, it’s always interesting to see hotel advertising in general-market channels going the other way with their message.

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