Hasta La Creative!

The Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.”

The first spot aims to answer some of its own titular “Big Questions” with some hopeful maybes:

The second, more recent spot — first in a series of three — serves as another promo for Netflix original programming:

Future work will expand upon the “big questions” theme to reinforce the personalization available with the service. From Sean Condon of W+K Amsterdam:

“Some of the spots dramatise these moments of change in everyday situations; others tell bigger stories about how entertainment can have a profound effect on viewers’ lives – and diets. But they all build upon Netflix’s brand personality by bringing to life the brand’s fun, entertaining and unique personality through these compelling stories.”

Additional spots will launch later this month.

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director
Mark Bernath & Eric Quennoy

Creative Director
Sean Condon

Art Director
Jordi Luna

Copywriter
Diaa Mohamed & Evgeny Primachenko

Head of Content Production
Joe Togneri

Broadcast Producer
Ross Plummer

Planning Director
Martin Weigel

Group Account Director
Clare Pickens

Account Director
Eleanor Thodey

Account Manager
Charlotte Jongejan

Project Manager
Emma Williamson

Business Affairs
Emilie Douque

FILM PRODUCTION

PRODUCTION COMPANY
BISCUIT

Director
Aaron Stoller

Director of Photography
Henrik Stenberg

Producer
Mala Vassan

Executive Producer
Kate Taylor

EDITING COMPANY
PEEPSHOW, LONDON

Editor
Andrea Macarther, Amanda Perry.

AUDIO POST
WAVE SOUND STUDIOS, AMSTERDAM

Sound Designer/Mixer
Alex Nichols-Lee

MUSIC – BIG QUESTIONS

Artist / Title
Harry Lightfoot / “To Glory”

Music Company
Woodwork Music, UK

MUSIC – SARA

Artist / Title
Beacon Street Studios / “Jaunty”

Music Company
Beacon Street Studios, LA

POST PRODUCTION
GLASSWORKS AMSTERDAM

Colourist
Scott Harris

Lead Compositor / Supervisor
Morten Vinther

SR. VFX Producer
Anya Kruzmetra

Compositors
Kyle Obley, Jesper Nybroe

On-set VFX Supervision
Naomi Anderlini

3D Lead & Character Design
Simon Glas

Animation
Thomas Hinke

Additional Modelling & Rigging
Rudiger Kaltenhauser

Surfacing, light & rendering
Florian Breg

INTERACTIVE

DIGITAL AGENCY
AKQA

Creative Director
Ivar Eden

Associate Creative Director
Kim Baffi

Copywriter
Rachael Kendrick

Planning Director
Laurence Parkes

Senior Project Manager
Mikaela Westerberg

Production Manager
Dorothy Bany

Account Director
Cecile Desmarest

Client Partner
James Scott

Director of Delivery

 
Kristopher Smith

Film Director
Quentin van de Bossche

DIGITAL PRODUCTION
MEDIAMONKS

POST-PRODUCTION
GLASSWORKS AMSTERDAM

SOUND DESIGN
WAVE SOUND STUDIOS, AMSTERDAM