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Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate.

People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week, Facebook said Friday. What’s more, the company also introduced a way for people to dial down the number of posts they see from a given friend or brand, as opposed to completely hiding them.

The update means Facebook will put more of a filter on the content you see from friends or brands you “turn down,” ideally making sure that only their most relevant or compelling posts show up on your screen.

Continue reading at AdAge.com