May
21
Microsoft Will Lure Users to Search With Cash Rewards
Posted in: Uncategorized
REDMOND, Wash. (AdAge.com) — Can Microsoft buy greater search share without buying Yahoo?
That's the idea behind the company's latest move to lure more users: Offer them cash.
The move is expected to be announced at today's Microsoft Advance '08 event and will essentially give financial incentives to users who complete a transaction after searching for a product through Microsoft's Live search. The tactic is highly unusual, although several people familiar with the plan seemed to be intrigued by its prospects.
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