Hasta La Creative!

Bluetooth headsets have long perplexed me. I can’t really fathom who would want to walk around wearing a blinking headset, even when they’re not talking on the phone. Sure, I imagine they’re useful for the car. But in New York, there’s a growing contingent of people who just wear them at all times. Thankfully, there’s Jawbone, which is making sleeker versions of the earpieces, “blurring the lines between jewelry and headset” to theoretically make people look less like tools while staying über-connected. In that regard, though, I’m not so sure about the model they chose for this new ad. He looks like a full-on tool. It might be a hopeless cause.

—Posted by Brian Morrissey