Jul
03
Study Shows Readers Recall Tablet Ads at Same Rate as Print
Posted in: UncategorizedA new study from GfK MRI Starch Advertising Research “found that ads in tablet versions of magazines have the same average level of reader recall as print magazine ads,” reports The Wall Street Journal.
The research firm studied reader recall of 28,624 magazine ads in 805 tablet magazine issues using an online survey, comparing the results to print recall data. Their survey asked respondents if they recalled reading certain ads and if they interacted with ads containing interactive features. Stick with us after the jump for the results. (more…)
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