Hasta La Creative!

As we briefly mentioned two weeks ago, Omnicom-owned, Fort Lauderdale-based agency Zimmerman is opening up a new, 130,000 square-foot space, and now we have a bit more info and visual representation of what to expect from the unveiling this Friday, March 28. While we won’t be back in our old FTL hometown for the unveiling, we’ve been sent some images above and below of what to expect from what’s being dubbed Zimmerman 3.0. We’re still awaiting a couple of quotes from self-appointed “maverick ad man” Jordan Zimmerman, he of sizable portrait below:

In the meantime, though, here are some takeaways from the new office:

-Open office concept and design to encourage “collaboration, appealing to the average employee age of 26″ (1,100 full-time associates are in the mix). Well, it is all the rage these days in the agency world.

-Floor-to-ceiling writeable walls in every office to facilitate creativity.

-Customizable color lighting in elevators to embrace national clients, and finally, what we feel is the coup de grace…

-Departments organized as “neighborhoods,” each portraying a Zimmerman value — i.e. the “Fearless” neighborhood is lined with punching bags (below).

This might be the first type of agency office accoutrement we’ve seen like this and maybe it’s just a way to take out one’s aggression at times. Or, hell, we’ll just say it’s installed for the symbolism. And finally, here’s one more shot from the new FTL space, which was designed by architectural/design firm, Gensler.

Over the years, Zimmerman has worked with clients ranging from Office Depot and Papa John’s (the latter of which moved to Grey last month) to CBS and White Castle

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