Finally, the 4A’s Charts Course Into 21st Century


LAGUNA NIGUEL, Calif. (AdAge.com) — Don't know your Twitter from your Flickr? Then maybe next year you should head to San Francisco for the American Association of Advertising Agencies' Leadership Conference. Yeah, you read that right. The 4A's Leadership Conference, an event known as an excuse for agency bigs to get their drink on, play a little golf and splash around in the pool, this year dipped its toes into something more substantial: the 21st century.

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