Apr
14
Black America Is the Soul of the Urban Market
Posted in: Uncategorized
What I find most interesting is that many executives and brand managers immediately ask me to define or profile the urban consumer for them after they have indicated that they want to pursue this consumer. Across a wide range of consumer categories, the quest to attract this influential group is clearly growing, but across the boardrooms, they're still seeking a better understanding about who this consumer is.
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