Apr
14
Dell’s DaVinci Project Yet to Be Decoded
Posted in: UncategorizedNEW YORK (AdAge.com) — Late last year, when Dell consolidated its gargantuan marketing account at WPP Group and asked the holding company to build it a custom-made, global agency network, there was more than a little hand-wringing in adland. Since then, though, much of the buzz around "Project DaVinci," as the agency is now known, has waned.
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