Target Taps MillerCoors Alum to Lead Brand, Category Marketing
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Target has tapped Rick Gomez, an alum of MillerCoors and PepsiCo, as its senior VP-brand and category marketing.
Mr. Gomez will lead marketing for all merchandise categories and brand initiatives, such as exclusive artists and licensing, as well as creative collaborations. He will also oversee multicultural marketing and Target’s owned brands, which include Archer Farms and Up & Up. He fills the role vacated by Will Setliff last year.
Most recently, Mr. Gomez was VP-marketing at MillerCoors, reporting directly to CMO Andy England.He was appointed to that role in 2011 and charged with bolstering the brewer’s premium light business and putting a new focus on multicultural marketing. Prior to that, Mr. Gomez spent 18 years at PepsiCo and Quaker Oats.
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