Hasta La Creative!

While the successful MINI Driving Dogs campaign was running, we wanted to give all the other SPCA animals a chance to drive too. So we gave newly adopted puppies a free car which they could drive home in. OK, it wasn’t really a car, but it looked just like one. We created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit your pet and your personality. And like all MINIs, new owners had the option to customise with an alphabetic sticker sheet to create a personalised license plate. It was also accompanied by an owner’s manual. Thanks to MINI, all dogs had the opportunity to drive.

Advertising Agency: Draftfcb, London, United Kingdom
Executive Creative Director: Regan Grafton, Tony Clewett
Art Director: Leisa Wall
Copywriter: Scott Kelly
Regional Executive Creative Director: James Mok
Designer: Matt Oak
Head of Art: Nick Smith
Planner: David Thomason
Group Account Director, Toby Sellers
Account Director: Sally Willis
Retoucher: Anton Mason
Photographer: Charles Howells (The Collective Force)
Production Manager: Eric Thompson