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Internacional Amnesty and DM9Rio launches “Censored Tweet”

Anistia Internacional (International Amnesty), present in nearly 150 countries for over 50 years, once again offers an office in Brazil after ten years. The organization, which has chosen on Human Rights as a work focus, has the support of DM9Rio in its communication. In Brazil, the organization will undertake a broad effort to mobilize citizens in defense of Human Rights and, in its first major action, will address the theme “freedom of expression”.

The yearnings for freedom of expression have been highlighted by the Arab Spring uprisings and by the mobilizations and disputes involving the new information technologies – in 2012, the United Nations started to consider Internet access as a Human Right. But censorship remains a problem in several countries. How to call people’s attention to the subject in this new era of online activism? Anistia Internacional (International Amnesty), in partnership with DM9Rio, launches “Censored Tweet” – www.tweetcensurado.com.br.

It is a mechanism in which people can tweet black bars of censorship, as if the tweets were being banned in your timeline. At the end of “censored tweet” there will be a non-identified link encouraging followers to click and unravel the action. That will also invite internet users to join the movement by creating their own “censored tweets” automatically. The concept is: “In many countries, this is what happens to those who try to express themselves.” The project’s page is available in five different languages ??and automatically recognizes the country where it is being accessed from.

URL: www.tweetcensurado.com.br

Advertising Agency: DM9Rio, Brazil
Creatives: Guilherme Cunha, Ana Novis, Konjedic Leonardo, Rafael Ferrer, Rodrigo Dorfman and Igor Quintella.
Creative Director: Álvaro Rodrigues and Diogo Mello
Contact: Ciça Mattos and Márcia Feitosa
Project Manager: Anderson Passos
Producer: Cabana Criação
Approved by: Atila Roque, a Soledad Dominguez and Thais Herdy