Hasta La Creative!

Newly launched hair care brand Salon Selectives is scheduled to kick off a national advertising campaign that will surely bolster its brand and service towards the people who put value for their hair.

In these modern times, if you have the budget for aggressive advertising, it is best to plan it and implement it with a bang. Salon Selectives is putting a lot of weight on this advertising campaign and the results are expected to be great for them.

“The new campaign leverages the brand’s original core messages of transformation and customization while modernizing the theme. We have developed a new ad approach for the hair care category, moving away from product demonstrations and impossibly beautiful hair close ups, to connect with women through fantastical action-adventure stories.”

(Source) Business Wire