Hasta La Creative!

Universidad Columbia needed a campaign to attract the attention of young adults at the beginning of its enrollment season. They needed to increase the enrollment numbers with new students. Since most of these young people use public transportation, we converted a regular, urban area, line bus into a City Tour Bus. The same bus they use everyday with a centralized audio system that begins to narrate historical reviews when de bus crosses landmarks within Asuncion, one of the Latin American cities with most to tell.

Advertising Agency: TBWA Oniria, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli
Copywriter: Jorge Tercarioli/Diego López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Claudia Marin
Account Manager: José Monges
Planner: Rodrigo Weiberlen